IOC trophy for making impact

Each year, the IOC Women and Sport Awards are given to role models and change agents – women, men or organisations – who have made remarkable contributions to the development, encouragement and reinforcement of women’s participation in sport.

On November 7 our founder, Majken Gilmartin, received the IOC Women and Sport Award Europe 2016 recognising her as a role model and change agent in the pursuit of gender equality in sports.


It is a proud history to be part of. I will practice my gratitude my continuing the work for equal inclusion, safety and competition in women sports.
Tophy winner, Majken Gilmartin | Eir Soccer and Global Goals World Cup

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Nikolaj Coster-Waldau to Play For Change

Lannister landing a new lead as UNDP Goodwill Ambassador.

Today, Jaime Lannister aka Nikolaj Coster-Waldau – the actor with a key role in HBO’s Game of Thrones – will take on the role as referee at the Global Goals World Cup in NYC – his first job as the newly appointed UNDP Goodwill Ambassador.

New York, 17 Sept. 2016 - OFFICIAL PORTRAITS APPROVED -Globally acclaimed actor Nikolaj Coster-Waldau, best known for his starring role as Jaime Lannister on HBO’s Game of Thrones, at a ceremony in New York where he was named as the United Nations Development Programme’s (UNDP) newest Goodwill Ambassador. Credit: Freya Morales / UNDP

Nikolaj Coster-Waldau with Eir Soccer’s Global Goals ball yesterday at UNDP.

Danish actor Nikolaj Coster-Waldau made his name in the 1994 thriller Nightwatch and numerous other screen roles before his major break as golden-boy knight Jaime Lannister, a.k.a. the Kingslayer, on HBO’s Game Of Thrones.

The Global Goals World Cup is an open women’s amateur soccer tournament designed to expand the scope of a conventional sport event and draw on the perspectives of creatives, academics, and activists, to merge true global citizenship with the game of soccer. To qualify, teams have to play and take action for one of their favorite 17 UN Global Goals.

The Global Goals World Cup is powered by Eir Soccer and UNDP – who are proudly supported by Social Good Summit, Save the Children and The Danish Ministry of Foreign Affairs.

Meet us here: ggwcup.comtwitter, instagram, facebook.

Global Goals World Cup

Eir is setting up a global arena for women of all ages and backgrounds to experience the sheer joy of playing soccer and the meaningfulness of taking a stand for the world they want. In cooperation with the United Nations Development Programme and partners we are launching the Global Goals World Cup. Copenhagen is the 2016 host of the pilot tournament. The finals will take place in New York city during the UN General Assembly in September with attendance from the C40 Cities. By 2017 we expect the C40 Cities to host their own qualifying rounds for the 2017 Global Goals World Cup.

Go to Global Goals World Cup
2013 Eir Sensational at Roskilde Music Festival 2

3 extraordinary things in 15 years

Soccer ball Eir Global Goals 2
The Global Goals are set to achieve 3 extraordinary things in the next 15 years. Film director Richard Curtis is spearheading a campaign to make the UN Global Goals world famous when they are launched later in September this year. Eir Soccer has teamed up with the UN Global Goals and World’s Best News to help spread the goals and developed a soccer ball with all the 17 Global Goals to be distributed via Gain Health. Read more here.

Welcome to new Eir coaches

46 female soccer players and gymnasts have been working together the last months to create a playful, inclusive physical school gym program for 2nd graders. A program that will bring the 17 UN Global Goals into play.

Over a quarter of the world’s population is under the age of 14. It is the future of these generations that we are committed to improve. We need this generation to be familiar with the goals, but we also need their help. You can engage the generation of young people whose choices and creativity could make the vision of these goals a reality.

Soccer school week 32

Get involved

If you have any questions, comments or if you would like to send us a ball design or a love letter - you can do it here.